We’ve had enough of products which are built to break.
Things which used to be investment purchases lasting 20 years or more have now become throwaway items. Kettles, clothes, electronics - the stuff we buy just doesn’t seem to last any more, generating waste on a huge scale.
This is no accident: these products have been designed to be short-lived, in order to keep you coming back. It’s called planned obsolescence, and it’s taking a toll on the planet and your pocket.
BuyMeOnce is taking a stand
We're leading a movement against planned obsolescence. BuyMeOnce demands longer-lasting products, more watertight guarantees and responsible manufacturing. By offering only the most long-lived products out there, we want to empower consumers to buy less, and buy better.
A birthday present gave our founder the idea!
BuyMeOnce was founded by former ad executive Tara Button. When she received a Le Creuset cast iron pot for her birthday, she realised something - she’d never have to buy another one. This was a beautifully-made, solid product covered by a lifetime warranty: a true buy-for-life item.
Buying for life became Tara’s mantra. She wrote the book on it, in fact: A Life Less Throwaway. With a small, intrepid team of researchers behind her, Tara created BuyMeOnce: the destination store to find the longest-lasting products on the planet.
We’ve brought our idea of long-lasting goods around the world
BuyMeOnce has gathered international attention, with our story going viral in The Telegraph and gathering traction around the world. We’ve been featured in The New York Times, The Guardian and Vogue, and BuyMeOnce was named one of 2017’s most disruptive companies by Real Business.
Today, BuyMeOnce attracts customers from around the globe. We have close to 2000 products in our store, and every single one of them has been independently researched and tested by us for quality. Read more about our research process here.
We are more than a shop - we’re a movement, and we’re here to stay.
Love things that last.