A better way to shop
We research and sell the longest-lasting products.
Save time, save money and save the planet.
New in
Check out our latest discoveries in our search for the longest-lasting products in the world.
Environmentally conscious shopping is as simple as buying long-lasting products.
Japanese craftsmanship, British design
Find out what makes our outstanding TOG knives so special.
What is planned obsolescence?
It's a concept we talk about often, so we thought it was worth breaking down.
What's your buy-for-life story?
We're excited to be launching a new campaign, and we'd like to create it with you.
Environmentally conscious shopping is as simple as buying long-lasting products.
We've done the research
Our Research Team find the longest lasting products, following a rigorous and independent research process.
We're open as usual
We outline the steps we're taking to continue operating as normal, whilst working as safely as possible.
A Life Less Throwaway
Our founder's book on how to change the way you shop, for a more fulfilling relationship with the stuff in your life.
Shop Independent: Lüks Linen
We caught up with Rachel, founder of Lüks Linen, to find out how her small independent business has been staying afloat.
Shop Solidteknics
Their pans and skillets are the first and only to be built from seamless wrought iron, anywhere in the world.
