Noliifounder Asad Hamir was frustrated with the tangle of flimsy chargers he needed to get through the day. Everyone has to use these products, he thought, so why do they often create more problems than solutions? He set out to design tech accessories that could do better. Utilising quality materials and clever design, Nolii chargers are strong, simple and satisfyingly neat. Their kevlar collars prevent fraying, and a simple weight stops them from diving behind the nightstand. Thanks to playful, tactile designs, Nolii makes a refreshing change from the sterile tech we’re used to. This is a cable we can get behind - and for extra peace of mind, our customers get an exclusive 2-year warranty.