Sloggi has been creating premium cotton briefs since 1979. They’re the number one best-selling briefs brand in Europe, and we can totally understand why. Sloggi champions freedom of movement, allowing you to get on with your everyday life with full confidence in your most intimate garments. All of Sloggi’s undergarments are made with high performance premium fabrics and are designed with fit, comfort, smoothness, colour brilliance and shape retention in mind.
The brand’s EverNew collection features an unconditional, unlimited lifetime guarantee. Sloggi promises that your underwear will keep their shape, colour, seamless finish and comfort despite a lifetime of washing. With their no-quibble policy in place, you can simply return the garments at any time should you be unsatisfied with the quality. We love this guarantee as it’s practically non-existent in the lingerie world!