Love drinking beer in the sunshine, but hate the mountain of throwaway plastic cups you’ve been served this summer? The number of disposable cups being served by the leisure industry is staggering. Each year 100 million single use plastic cups are served up at UK music festivals, that’s not even counting the number given out by pubs, party boats and small riverside events.

In the Drink is a new scheme aimed at encouraging bars and events in cities to ditch throwaway cups. This not-for-profit scheme rides on the changing public mood about the use of disposable plastic.