Research - fashion

How we found our forever coat

Written by Jasmine Vorley

We talk about the design, materials and construction of our buy for life Hackney Coat. Plus - top tips for winter coat shopping.
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Verdict: The Most Durable Jeans Brand in the World

Written by James Bates-Prince

We set out on a search to find the most durable jeans in the world. Jeans to last a lifetime rather than a year, jeans with a low cost-per-use, jeans to give you a feeling of ownership and individuality. In combing the world’s top brands we’ve separated the raw selvedge from the overcooked cotton and ended up back where we started: London.
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