Ever had that sinking feeling when you realise you've given someone a gift they don't like?
We know that even if you buy a high-quality, long-lasting Christmas gift, you’re never 100% guaranteed to get it right. Regardless of whether it ends up in the bin, at a charity shop or being gifted again to another awkward recipient, giving people stuff they don't want is just wasteful.
There's a way to bypass bad gift purchasing at Christmas (without being a complete Scrooge). The answer? Gift cards. With our Gift for Life card, we want to champion the idea that the gift voucher is the pinnacle of conscious gifting. Here’s why:
1. No more unwanted gifts
Did you know it’s been estimated that in the UK we will spend close to £1 billion on unwanted gifts this Christmas? Buying things that aren’t wanted is not just awkward - it’s an offensive waste of money, time and stuff. By giving the gift of choice, a gift card eliminates the chance of a disappointing present, and empowers the ones we love to get things that will last.
2. Give a gift at a distance
As we're all very aware, this isn't going to be a typical Christmas, and there's every chance that you won't be able deliver a gift in person. The Gift for Life card can be forwarded on to your loved one instantly: a timely gift that still expresses that you care about your recipient. No contact required.
3. A gift with a story
When you give someone a Gift for Life card, you're not just presenting them with a soulless voucher. You can tell that person the story of Buy Me Once, whilst giving them a perfect entry point into our ethos. They'll be spoiled for choice with our huge range of products, all made to be loved for life.
4. It’s kinder to the environment
It’s not just unwanted gifts that might find their way to landfill. If you’re on a budget, choosing cheaply-made options for Christmas does no one any favours, as planned obsolescence means many items won’t last until January. A gift card can be put towards the purchase of a responsibly-made item that could last a lifetime.
5. Don’t rush into a bad purchase
We’ve all been there - that anxiety-fuelled power walk around the high street in late December, buying a ‘that’ll do’ gift you know isn’t right just before the shops close. Purchasing a Gift for Life Card is not only stress-free and instantaneous, it allows the recipient to carefully select their own gift, without any rush.
6. Contribute to something bigger
Would you rather have one amazing present, or ten rubbish ones? It may be that what your loved one really wants for Christmas is a dream item, that neither of you can afford alone. With a gift card, you can contribute to the purchase of the ultimate present, whilst working within a budget that works for you.
7. They'll treat themselves
To truly give the gift of choice, why wouldn’t you just give cash? As we all know, life gets in the way, and it can be difficult to put money aside into making a dedicated ‘treat’ purchase for ourselves, even when instructed to. A gift card is a conscious Christmas present that means your giftee will pick out something they love, instead of the weekly shop.
8. Perfect for Secret Santa
Is Steve that guy from accounting? Or the HR manager who made the email blunder that one time? What colour socks does he like? Secret Santa purchases are often difficult, but they don’t have to result in thoughtless, random gifts. Instead, let your colleague or friend pick a quality item they truly love.
9. Loved for life
‘Emotional durability’ means an item’s ability to stand the test of time as a loved object. Maybe you’ll buy your dad that wallet with the lifetime warranty on it - but what if he hates the design? You can’t always guarantee a gift will stay in someone’s life forever, but by letting them choose, it’s far more likely to happen.
And for more information, visit our Gift for Life card FAQs.
From all of us at Buy Me Once, we’d like to wish you a happy and safe Christmas.